EACH SUMMER, WE TURF COVENT GARDEN’S SEVEN-SPOKE JUNCTION AND ROLL OUT A ONE DAY, TRAFFIC-FREE FESTIVAL
Brief
In celebration of this creative West End neighbourhood, we’ve worked with PR agency Sister London since August 2014 to roll out a boutique arts festival. The challenges come thick and fast, with seven roads to close, uber-strict noise restrictions, and everyone from residents to shop-owners to keep happy.
Delivery
Our first challenge was to find a stage that would fit in the roadway and could be built in a two hour window to allow us time to build ancillary kit and acts to sound check and rehearse complex Theatre routines pre a midday opening. Simultaniously installing a bespoke section of 144smq turf cut in a perfect circle to fit the dial whilst building a food market and eating zone. With a road closure in place from 6AM and the event opening at 12 noon there was a lot to do in the time frame! However we selected a hand picked team of professionals who we knew could manage a schedule as tight as this with effortless results, everything went to plan and we opened to deadline.
Results
Spotlight is now a regular fixture on the Seven Dials calendar and its great to see the area come alive offering the local community a culturally rich day out for free year on year.
Media Circulation : 35,000,000
Social Media Reach : 1,526,251
Brief
In celebration of this creative West End neighbourhood, we’ve worked with PR agency Sister London since August 2014 to roll out a boutique arts festival. The challenges come thick and fast, with seven roads to close, uber-strict noise restrictions, and everyone from residents to shop-owners to keep happy.
Delivery
Our first challenge was to find a stage that would fit in the roadway and could be built in a two hour window to allow us time to build ancillary kit and acts to sound check and rehearse complex Theatre routines pre a midday opening. Simultaniously installing a bespoke section of 144smq turf cut in a perfect circle to fit the dial whilst building a food market and eating zone. With a road closure in place from 6AM and the event opening at 12 noon there was a lot to do in the time frame! However we selected a hand picked team of professionals who we knew could manage a schedule as tight as this with effortless results, everything went to plan and we opened to deadline.
Results
Spotlight is now a regular fixture on the Seven Dials calendar and its great to see the area come alive offering the local community a culturally rich day out for free year on year.
Media Circulation : 35,000,000
Social Media Reach : 1,526,251
